From the intro:
1. Detect, classify, measure and track the (a) formation, development and spread of ideas and concepts (memes), and (b) purposeful or deceptive messaging and misinformation.
2. Recognize persuasion campaign structures and influence operations across social media sites and communities.
3. Identify participants and intent, and measure effects of persuasion campaigns.
4. Counter messaging of detected adversary influence operations.
"1. Linguistic cues, patterns of information flow, topic trend analysis, narrative structure analysis, sentiment detection and opinion mining;
2. Meme tracking across communities, graph analytics/probabilistic reasoning, pattern detection, cultural narratives;
3. Inducing identities, modeling emergent communities, trust analytics, network dynamics modeling;
4. Automated content generation, bots in social media, crowd sourcing."