And the desire to avoid 120-character-wide columns isn't some arbitrary fetish of print design. Over-width columns actively hinder readability. Robert Bringhurst:
Anything from 45 to 75 characters is widely regarded as a satisfactory length of line for a single-column page set in a serifed typeface in a text size. The 66-character line (counting both letters and spaces) is widely regarded as ideal. For multiple-column work, a better average is 40 to 50 characters.
If the type is well set and printed, lines of 85 or 90 characters will pose no problem in discontinuous texts, such as bibliographies, or, with generous leading, in footnotes. But even with generous leading, a line that averages more than 75 or 80 characters is likely to be too long for continuous reading.
These typographical rules of thumb are ultimately derived from human physiology -- limiting the range through which the eye has to skip left and right makes reading more relaxing, and the mental act of trying to go from the right edge of a mile-wide paragraph to the left edge without losing one's place is fatiguing. [1]
Up to now web designers have coped by forcing a single column, forcing that column to be of limited width, and just padding out the remaining width with navigation elements or whitespace. But the whitespace begins to look ridiculous when it's 80% of the width of the screen.
So we're probably going to see more instances of successful multi-column layouts. This is likely to break continuous scrolling, but on a device which supports useful multi-column layouts you'll probably be okay with page-by-page scrolling. Or, well, not. We shall see.
---
[1] I highly recommend resizing the HN screen if you want to read one of my doorstopper comments. ;)
Your mileage will vary, and I'm not saying that everyone has the exact same preferences or requirements, but I can't wait for easily rendered, reliable multi-column text.
Some references:
http://baymard.com/blog/line-length-readability
http://www.456bereastreet.com/archive/200509/line_length_and...
http://psychology.wichita.edu/surl/usabilitynews/72/LineLeng...
This forces the designer to break the content up into multiple column blocks based on a target screen height... so now we have the same problem, only on a different axis.
Not to mention, "constraints of the medium" could take on a whole new meaning as the wide array of display sizes continues to increase. It will be more and more necessary for web designers to create designs that easily adapt to various displays. They call this "responsive web design" and if you are practicing it right now you are an exception. Soon it will be a necessity and these new CSS capabilities look to be well suited to this purpose.
the optimum display settings for reading speed is two columns of an average width of 14 words.
there has been a ton of research in this area[1] [2]
[1] http://edlab.tc.columbia.edu/files/eye-tracking%20article.pd...
(I cannot read the articles right now, if the answer is there just ignore me.)