Rivian is frantically trying to IPO for $80 billion during September. If possible, before they actually ship any trucks.
Meanwhile, Ford is coming out with the electric Ford F-150. They have 70,000 pre-orders. Also, the boring but useful Ford Transit commercial van is going electric.
[1] https://electrek.co/2021/08/07/tesla-confirms-cybertruck-ele...
https://www.motorbiscuit.com/ford-f-150-lightning-production...
Rivian, Hummer, Ford and Tesla will all ship electric trucks next year, but sadly none of them in large numbers.
I’m not comparing Elon to Steve, but I think with the possible exception of SpaceX much of what I appreciate about Elon is as a goad or a foil for other people to respond to.
He’s not actually making the electric F-150, but isn’t he really? In a way?
Rivian, for example, purchased their factory in like 2017 and it’s very likely that the F150 Lightning was in the works in earnest before that Cybertruck was sketched on a napkin since Ford was talking about and teasing working prototypes of the electric F150 before the Cybertruck was announced.
What Musk is great at, above his other talents, is being a great marketer IMO.