For people like me "make it not happen in the first place" means online payments using credit card are no longer happening.
This makes fraud much harder, while still allowing online payments with credit cards.
It is probably also helping smaller shops, as even Amazon customers now need to do something when they buy there.
> This makes fraud much harder, while still allowing online payments with credit cards.
As an European I can confirm,
> It is probably also helping smaller shops, as even Amazon customers now need to do something when they buy there.
Nope, sadly. Amazon apparently can magically skip the 2FA most/all times.
My guess is that amazon has deals with banks to streamline the process, but I don't really know