You can't focus on your competitors when you don't have competitors.
Has Amazon, the website, any competitors? They have an unique proposition, like Apple
Has Amazon, the website, any competitors? They have an unique proposition, like Apple
I tend to use Amazon more for the intersection of things that are somewhat niche and that I'd like fast delivery on.
For me 100% no-go on Amazon is anything that goes in or on your body, like lotion and vitamins. Coin-flip you get a fake since almost anyone has the means to produce fraud.
[1] https://www.bikeforums.net/general-cycling-discussion/120619...
I don't mean to shill Amazon, I'd like direct to be as good; it's just rarely close in my experience.
This reads weirdly to me; I'd describe Amazon's situation as "they provide first-party fulfillment of 3rd-party sales.