Today it's likely we're bootstrapping off of more niche, enthusiast audiences to reach the mainstream, but over the longer term, the mainstream helps us fuel the ecosystem to keep delivering awesome products for smaller audiences.
I think today it is just became cheaper for sample companies to offer laptops that can compete with the big names. The Clevo machines of old looked really bad next to a MacBook, today, while still less nice, they are flat and light and minimal as well.
If there's anything that the past 20 years of American Capitalism has taught us: these companies should all merge, integrate their hardware and software, and then get a bunch of VC money until they are the single, truly-free personal hardware vendor in the market.