I completely agree that consumers should have very wide rights to the device they purchased.
When I search for iPhone on Google, the top result is a link to Apple with the text "Explore iPhone, the world's most powerful personal device."
Whereas Sony and Nintendo did choose that model for their games consoles.
And everyone using virtualization should be paying IBM for having practically invented virtualization.
Repeat ad nauseam.
But pretending the current cut isn't supported only because of their platform control is crazy.
Form an open market for app distribution, and then see what the market sets competitive rates at.
What does the App Store fee cover?
• Credit card transactions (~3%)
• Gift card transactions (10–30%)
• Absorbing the costs of credit card fraud
• Running the App Store, bandwidth etc
• Performing app review[1]
• A license fee for use of Apple libraries and APIs
• Having your App receiving the residual goodwill of being available in a store where customers know that Apple is constantly breathing down the neck of developers to do the right thing[2] and pushing the envelope of policies such as not allowing third party tracking by Facebook.
• Having your App for sale in a store where customers feel comfortable generally need to fear credit card fraud, malicious code, where scams are less common (and can generally be refunded), etc etc.
Let's imagine that Apple said "okay, you can have an open market" and replaces their App Store fees with a license fee of 15 percent of gross revenues, similar to how Epic charges developers for use of Unreal Engine. Now you can have an open market for apps. Let's see how alternatives compete for the costs of running and marketing their stores.
[1] Just because something is imperfect, doesn't mean it's useless.
[2] This alone is worth 30% to me personally.
Furthermore, whether you paid for a thing is not relevant. What matters is whether the license conditions are satisfied. You can pay for a boxed copy of Red Hat Linux, but that doesn't absolve you of the responsibilities under the GPL.
And finally, licensed Apple intellectual property is absolutely contained within the binary of your iOS application.
I get all these laws etc, but they are all at the behest of other big business who wants to take the ecosystem apple made and profit MORE off of it.
This whole thing does not help small devs, or consumers. I would argue apples PR stance that it actively basically harms consumers is 100% spot on.
The problem may be that people in ios have grown to not be looking over their shoulders for scams, but all of this will just bring about that exact thing.
The grift as soon as ios/app store opens up will be insane. You can't stop it in an open platform, and again, the average tech user is not at all savvy about tech.
There are probably good solutions to this, but so far nothing out in public is anything but self-serving of already monied interests.