- Despite having equivalent desktop (macOS) and mobile (iOS) apps, most of our users (> 75%) use the app primarily on desktop
- Most users say the key reason for use is for privacy protection; even with Safari providing some inbuilt privacy tracking protection
- Our app is focused on providing a simple 'set and forget' ad blocking approach; so you would think the key audience would be less tech savvy users. However a large proportion of users are tech-inclined and knowledgeable users.
- A lot of tech heavy websites are some of the worst offenders in terms of tracker usage and advertising. For example, The Verge can load 3.5x faster simply by using an ad blocker that blocks the on-page trackers and ads[2]
[1] https://www.magiclasso.co/
[2] https://www.magiclasso.co/insights/difference-adblocking/