It really makes you wonder what happened in the last 40 (?) years that we went from

Customer: "Do you sell software that does <random shit>?"

Software company: "Yeah sure, it's part of <giant software suite>! You only need to upgrade to the newest version for $50k!"

to

Customer: "Do you sell software that does <random shit>?"

Software company: "Yeah sure, it's our new completely separate product! It's only $50k!"