Here's what's interesting. We take this "projects have deadlines" idea as gospel and if you dare question it you are an immoral heathen with a poor work ethic.

So you have a software engineer at Apple ruining his mental and physical health to chase a deadline. Only to have someone at Foxconn in China destroy their eyesight slightly sooner gluing digitizers to iPhone screens. Then we can all buy the resulting product for a commercial holiday starring an imaginary jolly fat man.

But is the new iPhone really all that different than the last? It has a marginally better camera and downloads stuff faster, but if it came out a year later nobody would be particularly upset.

I am certain that I am not the only one disillusioned with tech, and indeed consumerism as a whole. The implications of this will be interesting to see once more people work up the courage to say this out loud.