You don't prove causation, but you can disprove it when you find absence of correlation.
Observed correlation suggests causation which allows you to make a prediction. A prediction can be tested. The prediction will either be true or false based upon whether the correlation continues to hold.
This is one of the problems with A/B tests--they often don't have causation aka "Why?" "This dialog box was rearranged and gave us 15% better conversion." Um. Okay. But "Why?" If you can't answer "Why?" you don't have causation.
"We removed needing to enter a phone number and now have 15% better conversion." "Why?" is obvious in that case.