I'm dislike the not-so-recent trend of companies/projects/libraries that co-opt common words as their name. "Rust" and "elm" and "iced" wouldn't normally have anything to do with computing, but it still feels like a small intrusion on our language.
And an outsider might have trouble following the conversation, but that would happen no matter what words are used. Whether we say "Elm" or "C++", the target audience knows what's meant and others wouldn't be able to follow either way.
All languages evolve over time, despite official bodies trying to reject foreign influence. (IIRC the French government has a department that tries to limit loan words from other languages, but good luck with that given the internet.)
So what's the actual problem with it? Only downside I see is google-ability and occasional conflicts when two projects use the same name. Both of those exist with any naming Scheme (ha!) and imho haven't really ended badly for projects or their users.