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That's a really good question. I have no idea what the ad revenue per hour of TV watched would look like, but Quora might know:

(Edit: I came up with a very rough estimate of $.20 of ad revenue per person-hour of TV time. I have no idea how accurate that might be.)

Very interesting. How many ad impressions do you generate during an hour of web browsing? 100? 500? That's $0.10 - $0.50 of revenue at a $1CPM.