I could be misreading it, but I believe the premise is "more traction => more action".

If I'm right, the idea is that the algorithm dynamically weights the "display frequency" of the two (or n) options. So as one of the a/b options shows itself to be more successful, it's shown more frequently. Because the test is self-correcting, you as an A/B test runner don't have to decide when the results are significant enough, and the program itself will automatically choose the more successful option.