Corsair has something similar called "iCue". Even if you don't bother installing it, the default Windows driver pops up an advertisement for it: https://imgur.com/0fKRYLT (as discussed at https://old.reddit.com/r/pcmasterrace/comments/9ws0qi/corsai...)

Similarly, I've had Windows 10 spam me about a paid subscription for Dolby Atmos.

This is just one of several reasons that I don't use Windows anymore.