I mentally banish hipster clickbait titles as soon as I see them. Things like "unreasonably effective" and "How I Learned to Stop Worrying and Love X" are toxic to me, so I almost never bother reading whatever they link to.

But clickbait is something I'm interested in, so I went ahead and watched the video. Or at least I listened to it -- 98% of the video was a guy inexplicably standing on a ladder, waving his hands around, while casting a shadow against a screen.

The video is a justification of why it's okay for him to use clickbait. The same justifications are used by spammers and criminals to justify their actions. Nobody thinks it's fascism when they do it. It's some pretty light-weight wrongdoing he's into though, and I'm fairly sympathetic to the argument.

The reality is that you can't get a good social network without a lot of idiots. If you want to reach the widest cross-section of people they are going to be Dan Carlin levels of "average".

But as the top comment here shows, there's an insidious and perverse effect of scraping the bottom of the barrel. You might just start to like it. This person would be wise to be wary of such.