Sure. And well we should be. Identify what people view as a personal problem, then offer a solution. This is the second YC startup I've seen today that falls under the category of magic baldness cream.
We're not offering anything magic. The medication side has a compelling & growing evidence base: https://www.nejm.org/doi/full/10.1056/NEJMoa2032183
For the vast majority obesity doctors, a medication-assisted approach is now the gold standard.
The program side is also no magic. We do tough work, but with a strong evidence base, a powerful support structure and we give ourselves enough time (12-month program). We focus on the root causes of poor metabolic health: stress, sleep, exercise, dietary. From both the behavioral & psychological angles.
No magic here, just evidence-based interventions.