I think the term psuedoscience has been shifted to mean things like snake oil and alternative medicines. While that doesn't apply to this case, I think we can still call this psuedoscience. It's trying to make scientific-ish claims without any of the rigor behind science.

It's like if your mom told you that turmeric powder works great to cure certain ailments and then 5 years later a study comes out which proves her right. Mom's cure was still psuedoscience until the research is actually done.