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Great Idea!I checked out the website and it looks like it is targeted towards older men (40+). Was there any particular reasoning for this? I'm in my 20s and I know a lot of men my age who are obese. Was the program developed specifically for older men?

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Really good question. In our customer dev, we tended to find the older guys were a more motivated initial audience because health concerns are more top of mind. Plus there's still a lot of hesitancy & stigma around medication for obesity, but the older guys are more ready to take that step.

Fella works just as well for younger guys. Any more questions I can answer?

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