In my experience, it’s an effort made to listen to people whose needs aren’t being met, because whatever policy or design is being discussed either forgot them entirely or designed something inappropriately. Easiest non-political example I can think of is an office bike locker where I worked which had hanging bike racks — as people started using e-bikes, that worked out badly, because e-bikes are heavy and the people using them didn’t all have the strength to hoist them. They weren’t the majority of cyclists, but they were causing the majority the problems of bikes being left in awkward or unsafe places. Turns out some regular cyclists struggled to lift their bikes too, so we installed floor racks (and power outlets) - clutter solved and back injuries hopefully avoided.
That effort to listen is definitely misused by some people who (in my respectful opinion) thrive on attention, but I think you’d find lefties talking about the project in terms of equality and inclusion.