This is a top focus for us from a product perspective. What's interesting through our research is the overlap is probably not as big as we assumed. Some people want to use the home for special occasions (bdays, anniversaries), which can be spread out throughout the year. Some want it for holidays, others have their own holiday traditions. The demand is more evenly distributed than we anticipated.

But there will be conflicts no doubt. Our approach is to make access to the home as equitable as possible. Each co-owner can select their priority dates before the general booking window opens. This ensures each owner has access during high-demand times. Outside of the priority booking window owners are free to book anywhere from 2 days to 1 year out and can see which dates are available. We also limit the length of a stay so that even during high-demand times, multiple owners can enjoy the property.