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“We were bored doing the housewife thing,” recalls Ely today. “I was ready to be something.”

Sounds like the approach Edward Bernays would take

I don't get the reference. Is Edward Bernays well-known?

I would say very well known in the propaganda scene. You can check this "piano" article, I think it nicely shows the idea behind: https://www.linkedin.com/pulse/edward-bernays-how-america-bo...