There is value in what they are doing, and there's absolutely nothing wrong with it. They are tracking user behavior completely anonymously.
There is value in what they are doing, and there's absolutely nothing wrong with it. They are tracking user behavior completely anonymously.
I'm not going to make any moral judgments about their team since I don't know any of them. Even if they are on the up and up and mean the best, IMO the technology they are employing is illegitimate at best - it violates user expectations when using the internet, and IMO makes the industry more dangerous for the rest of us by giving legislators and luddites more ammunition. I am absolutely against supercookies.
I'm not sure why it's relevant that they're tracking users anonymously - the user gets to decide at the end of the day who they share their information with. To make this decision for them is presumptuous, to force them to comply despite their implied non-consent is the height of arrogance.
If I installed an application on your computer that sent me the names of all the applications you ran, when you ran them and how long for. That reinstalled itself when you attempted to remove it and that used every technique it could to gather information about you, you would want me arrested as a hacker.
I think what they do is disgusting, and I hope to hell that stories like this kill the traction they have gained with some big-name clients.
Just because you, a human, cant look at the millions of data points and go "oh look, there's george tomlinson of 28 esperay avenue doing something we dont like" doesnt mean that it cannot be done or will not be done, or indeed is not being done already.
Some of us dont want to walk around with yellow badges thank you. Do you imagine that fact that the badges are only visible to those with the resources and motive to discover them, and not the average joe, is more, or less of a motivation for privacy?
[Edit: Made the wording clearer]
I have a SaaS app and I use KISSmetrics to learn what sorts of things engage visitors and customers the most. It's helped me make critical decisions that benefit both me and my customers (by improving multi-step processes).
Actually, given what you said in that post, why do you force it on me?
Don't bother deny it -- you wouldn't know if they are getting traction if you weren't working with them.