I hate that we seem to have come full circle:

1. Write coherent, long-form articles which require sustained attention to write and read, but unfortunately can't be easily discovered or nonverbally reacted to by people sitting on toilets.

2. Write intentionally length-limited microblog posts or "tweets" as a cute experiment in brevity by design and creativity under constraints. There's no room for nuance and multi-person conversations are abysmal, but at least your stream-of-consciousness musings have the potential to be "liked" by toilet-bound readers across the world jonesing for buttery-smooth exploding-heart animations.

3. Write coherent, long-form articles, but then break them up into snippets of at most 280 characters, tweet the first one, then reply to yourself dozens of times to reconstruct the original article, forcing readers to scroll past dozens of redundant copies of your profile pic (which of course doesn't depict you) and your clever-only-the-first-two-times pseudonym, truncated over and over, only to invoke a third-party article reconstruction service by replying "@threadreaderapp unroll please."

Agreed that it can be clunky to read depending on the platform, but there's a reason lots of prominent personalities and bloggers still use them.

But Twitter gets you views, so we're stuck with this.