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Personally, I was most impressed with the concept of BuyPlayWin -- the current design isn't great, but I think the idea is very novel -- if the prices are right, and they can reach a critical mass, I could see this becoming quite popular, especially with the college-aged crowd. I'm pretty sure every kid would think they were guaranteed a win, and I could see the process becoming somewhat addicting. Plus, who doesn't want a shot at something free?

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I have to disagree, I think this one is most likely to fail. The concept is based on the idea that a group of people will somehow collectively gather on an unknown website and buy the same product, at the same time. I mean common, what are the chances?

They'd have to spend big big bucks on marketting to get the amount of visitors needed for this concept to fly. If it was amazon who was launching then it might work.

I think you're absolutely right about needing a large amount of visitors (and the Amazon suggestion, obviously) but that's why I put so many ifs -- I'm talking more about the idea itself -- I think it's really neat, and if Amazon were to do this on college textbooks for instance, I think it'd be great.

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