My personal opinion is that in this case it’s going to make a world of difference. Very difficult to know for sure, not like we have a control group, but it’s super catchy and feels premium.
After starting with screen.so, we realized firsthand the importance of having a name that's easy to remember and communicate.
Also, instead of viewing the domain as an expense, it's more of an enduring asset, which potentially increases its value over time.
Well, except you also can't really sell it unless you also shut down the company.
(Not that I think they'll fail, it looks very impressive so far).