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Comment by rexreed | Hacker News Reader

Why is it so important to get an expensive domain? Does the three-letter .com really add that much value? Especially when it's not a B2C product / offering and specific to a focused audience? I'd think a three-letter .com would be something with widespread, international appeal to be worth the expense.

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My personal opinion is that in this case it’s going to make a world of difference. Very difficult to know for sure, not like we have a control group, but it’s super catchy and feels premium.

Agreed!

After starting with screen.so, we realized firsthand the importance of having a name that's easy to remember and communicate.

Also, instead of viewing the domain as an expense, it's more of an enduring asset, which potentially increases its value over time.

> Also, instead of viewing the domain as an expense, it's more of an enduring asset, which potentially increases its value over time.

Well, except you also can't really sell it unless you also shut down the company.

True, but if the product was to fail they'd at least have one asset that they could recoup some money from.

(Not that I think they'll fail, it looks very impressive so far).

Yes but the creditors / investors would gain control of that asset. Is this the best way to spend $1.5M as a startup?

We don't have investors — we're 100% bootstrapped, and have full control of all of our assets.

It wasn't great that it was called Screen anyway. GNU Screen predated screen.so by decades.

...and it's hard enough to search the internet for GNU screen.

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