Do signs still use reflectors like that today? Was this before the 3M reflective material that is used on signs in the UK was invented?
When I drive through California, however, I see lots of older style signage or posts that is phased out most everywhere else. I suspect due to budget constraints.
The retro-reflective sheeting is WAY more popular and effective, but it's also very delicate and easy to scratch. I also think it only has a 10 year lifespan (technically at least. In practice states seem to keep it a bit longer than that since it's so expensive)