Persuasion on social media is certainly effective. But I think it’s also worth reflecting on the number of people who would still believe false news stories/conspiracy theories/etc in a hypothetical world without social media, and what techniques we might use in that world to combat the issue.

As for original thinking, I may not be as well-read on these topics as others. Some of the ideas seemed obvious once I read them, but I didn’t think I’d seen them before. Example: “disinformation” becoming a catch-all word for “things I disagree with”.