This is bizarre but, I at least, in the UK wouldn't consider 'Ford' an American brand as we often get quite different Ford's to the ones sold in the US (Even when the name is the same, they often look totally different like the Focus). I know that's wrong, but its just the way it is. (Although Mustang is the exception to that).

I feel like when most people think of American Cars they think of big GM's, etc and at least in the UK they are not really are really famed for comfort, instead they were always famed for handling badly and having terrible MPG. Now don't get me wrong, I know the US has some great cars, but I think the markets are very different and the ones that have been available to us have been awful, expensive, or both.

My point is, I don't think people are buying the Mach-E cause its an opportunity to try the 'famed American Comfort Car' but more because its a good option for an electric car, and that's what a lot of people in Europe want when buying brand new cars now.