Substitute it with a less impersonal medium. Send them emails or given them a call to chat about latest stuff. For friends you can have WhatsApp/Signal/Whatever.
Replace broadcasting with a duplex channel.
Replace broadcasting with a duplex channel.
In retrospect, my urge to post and share something on social media is just an urge to satiate my ego and be noticed. I think the reality is that most people don't really care about the majority of what someone else has to say, so making something personal and intentional is your best bet (and a great litmus test for whether or not future communication on a given topic will be worthwhile).
Edit: typo.