Of course it matters- if Apple does a 180º reversal I'll applaud and buy more Apple products. I want companies to be able to acknowledge mistakes unequivocally and fix them.

If Apple says "we heard the backlash, we're sorry, we'll never do it again", I'll be more of a supporter than I had been before.

Until they do, trust lost.

I wouldn't say "this doesn't matter", I'd say "this makes it worse" because they're reaffirming that they want to push forward with this despite the criticism.

I’m saying it doesn’t matter to me because I’ve moved out of their ecosystem. I’m done.