> Severe loss of marketshare? It wouldn't even register.
Disagree.
Something this ludicrously intrusive, over-reaching, reckless and trust-destroying is a dealbreaker for exactly the demographic of technology enthusiasts who influence others purchasing. It may not be instantaneous, but it would certainly propagate.
It's anecdotal, but I know zero people who are NOT reconsidering even lifelong loyalty to Apple over this.
It's just too crazy big a wrong, it's like the company just had a nuke go off inside it and is trying to pretend nothing happened.
They may as well have announced a partnership with Trump to put MAGA engravings on all future products, and then in the ensuing furore say they "regret the confusion", whilst carrying on with it regardless.
Though I suppose in that scenario they'd at least be targeting a significant market.
The same can't be said for the size of "sign me up for software-automated police raids" market. A market whose naiveity-induced initial "size" would rapidly shrink after the first few innocents went down, as they absolutely would.
I mean depending on the targets chat software preferences, could a malicious actor potentially ruin an Apple iOS users life just by sending them an image?
There are many troubling scenarios one could imagine. In fact, there is nothing but troubling scenarios.
It's not a can of worms so much as a wormhole, blasting an endless stream of worms at the speed of light.
I'm left not just questioning Apple's leadership, but - honestly - their mental faculties. Really.
No innocent person wants to walk around with an automated snitch in their pocket - I mean, hacking? Bugs? Oversights? Just the overall preponderance of fear that every millisecond you walk around with this thing, it - and its parent corporation and all the depersonalised machinations that go along with it - could be busy organising a blithely mistaken police raid on your family?
Say, because someone you've never met, sent you a message on that new chat app you forgot you installed, that autosaves all media to your iCloud? Or because someone stole the spare phone you keep in a drawer at work, used it for God-knows what and you didn't even notice it was gone? Or, maybe your teenage son got sent something from his teenage girlfriend who unbeknownst to any of them had her phones images uploaded and subsequently catalogued and flagged? Or any number of other entirely plausible scenarios that provide the very reason we have law enforcement protocols and procedures for reporting crimes and that are complex, nuanced and have evolved over hundreds of years and mountains of cases into a massive structure that exists primarily to protect the innocent from exactly this kind of freaking crazy shit?
And Apple expects people to pay them to carry the weight of all that around with them?