In many western countries, no one is willing to eat a plate of barely seasoned boiled potatoes, or of barely seasoned pulses, etc
Everything is meaty, savory, rich.
Edit: I see I caused a reaction. I will explain. We are training our taste, and our children's tastes, to expect an explosion of flavor in every bite. This is not healthy. It promotes ordering take-out food, buying ready-meals, etc. Food doesn't need to be complex. We have fallen to "recipe book" diets. For example, I am mediterranean. When I read mediterranean recipe books, I see the same meals we eat, but turbo-charged with flavor. You can see the same thing in Chinese take-outs, where you will rarely see the owner eat the loaded meals he sells. He'll sautee some bean sprouts and mix them with boiled rice
Our stomachs aren't nuclear reactors, but in the western world, they are trained to be
Recipe book meals are ok to eat twice a week. The rest of the week should include steamed veggies with olive oil and salt, boiled apple puree, lentil soup, chick peas with carrots, mash with cabbage and til, leek and potato cream, etc