From the article, it mentioned that WhatsApp lets users make free international calls. Not sure if that distinguishes it above other comms channels.
WhatsApp just had more time to get entrenched, I think.
Where I live my most recent experiences interacting with businesses after a short phone call is switching to WhatsApp. "Do you have WhatsApp in this number?".
I'm not surprised that mangos can be ordered via WhatsApp. Like a friend of mine works in a purchasing department in company, and the last two cars the company bought were negotiated via WhatsApp.