They overplayed their hand, it's only after the 3d transition which looks worse than most modern AAA game titles... Judge for yourself: https://www.youtube.com/watch?v=eAn_oiZwUXA&t=3742s
Then I focused on the transition, and the jacket lost all the texture. Later I let the transition play through, and saw that lonely character standing there, zoomed away, awkward hand and arm movement, and I cringed.
Why put any amount of effort into it if this is the result? Almost pathetic.
On the other hand, there's no such thing as bad publicity, I guess ...
My pet conspiracy theory is that that old cliché is promoted by publicity companies as false advertising aimed at their own customers, the businesses who buy their ad campaigns, to cover their asses regardless of the end result.