Here's their privacy page: https://www.apple.com/privacy/
First sentence:
"Privacy is a fundamental human right."
Apple has adopted this as a "core value". Their executives use this exact phrasing.
It is an extraordinary claim. They don't say, "We think privacy is important". They claim it as a fundamental human right (i.e. applying to everyone, unconditionally) and wrap themselves in the banner of it.
How anyone can square that with statement, that self-described "core value" with their recent on-device image checking announcement, I really have no idea.