From these efforts, I get the impression that AirBnB really epitomizes the Be Good argument (where Don't be Evil isn't enough)[1]
I'd say they got off to a rocky start on this (both in the initial response to EJ, and the subsequent response to the public disclosure of the incident). AirBnB could have tried to get in front of the story, but didn't.
I can chalk a lot of that up to a green team running scared, though trying to do the right thing. I'm reserving final judgment on this until more is known.