Going public? (though they explictly said they won't). Hedge funds are notoriously sensitive about privacy. The fact that Bridgewater has been featured in a number of high profile articles in main stream media makes me wonder if they are looking to go public, or to attract further funding (i.e. more clients).

Alternately, it could be as simple as Mr. Dalio wanting to do a bit of self PR before an impending book release?

I think it started with the post about tech talent earlier today [1]. The article specifically mentions Bridgewater. It also isn't the first time Bridgewater has been brought up on HN [2], although this seems to be the first time it has received an appreciable number of upvotes.

[1]: http://news.ycombinator.com/item?id=2812324 [2]: http://www.hnsearch.com/search#request/all&q=bridgewater...

Maybe to attract employees? Or to try to appear likable as waves of austerity crash ashore & more people grow to hate the likes of Goldman Sachs & such?