If you go for a thing directly you show your hand and get a lot of backlash.
Case in point: the British NHS (because we can see it happening in real time).
Add the capability to do something for a good reason (NHS spending should be more efficient; we need approved suppliers // do it for the children) in order to make the further move of what you really want without much resistance (privatise parts of the NHS; eventually much of the NHS // back door every terrorist, dissident, detractor)