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> But..... the seller reappearance with a different name. They had the same product range and descriptions.

But don’t they loose all their reviews, which they clearly care so much about?

They were chucked off the platform only to return and start from scratch again. I feel they may have been one of the few settlers who pushed Amazon a bit too far with their behaviour.

If Amazon was on the ball they would use all that fancy AWS AI stuff to spot when banned sellers reappear.

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