The internet is responsible for around 5% of global carbon emissions. It's difficult to measure, and generally not visible to the public.
The solution however is fairly simple — use less data.
Fast, accessible websites usually produce less CO2 and we already know how to do that. Now we just need to get web developers to do it. This will require:
- educating developers and designers - smart defaults for web developers - fostering competition - making the invisible cost of the internet visible
This is a reletively new dicipline — so anything you have to add to the mix will have a large impact.