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I feel very septic about this assertion. Today the "Smart-overlay" display market is only enterprise : -> helping people understanding a complex machine with an overlay explanation.

Doesn't this mean people use it only when the are "forced" to do it ?

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Given the price of these systems and the current value proposition, I think it's more likely that they only do it when someone else is paying for it. Think business class. You wouldn't exactly say you were "forced" into business class.

Also, using an AR device in a business context means you probably don't have to deal with the downsides like limited battery life.

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