"Hora, the Japanese word" in the context of a proper noun first brings to mind "somewhat archaic noun for bullshit", then "noun-fragment for hollow", and then "that verbal fragment half-word roughly analogous to 'there' or 'here' or, I suppose, 'see there/here', in some contexts more similar to "come on", just a general calling-attention-thing really, can be rather brusque depending on usage/context, personally I think the default leans brusque and is softened by tone instead of the other way around, maybe in a way that's roughly analogous to 'hey' or 'excuse me'".

I try to ignore it, but this sort of...naive, context/nuance-stripping romanticization of foreign-language words really annoys me. I think most Japanese-speakers would be merely amused by the unfortunate pun of "Hora Search", though.