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Why is it shocking at this point? It's Apple and Apple will be Apple. Leopard can't change its spots.

As has been mentioned in other threads, Apple did not write the memo, a spokesperson from NCMEC did.

EDIT: hmm, scratch that. Confusingly, it was an internal memo from Apple quoting a separate memo from NCMEC.

An Apple VP wrote the memo. He included a note from an NCMEC director.