"the screeching voices of the minority" is how they refer to those who value privacy...
It's shocking to me that they don't even acklowege the critisms and fully ignore them. It would be one thing if they said that the potential implications are worth it, but they don't even acklowege them.
EDIT: hmm, scratch that. Confusingly, it was an internal memo from Apple quoting a separate memo from NCMEC.
...which is ultimately what they are going to try to do: label those who oppose this feature as being supporters of child abuse. It's a classic "if you're not with us, you're against us" argument.
[1] https://www.opensecrets.org/federal-lobbying/clients/summary...