Or the famous story how on the soft-launch days, Walt would hand children candy at the entrance, then watch how far they walked before they threw the wrapper on the ground. That's where they would place the garbage cans. (Yeah, sounds fanciful enough to be a fable, and perhaps it is. Even if the story is embellished, it definitely reflects the truth of the attention to detail at the Disney parks)
But did you know they do similar "real world UX" magic with music as well?
The different "themed" areas of the parks play different music to match the theme.
As you walk from one themed area to another, the "transition areas" play the treble from the area you are leaving, and the bass for the area you are entering.
Since all the music is in the same key and tempo, it produces a "fading in/out" effect as you travel, and never sounds dissonant or clashes, even though the themes in the different areas are totally different otherwise.
They also do crazy things with smell. In certain areas they emit (very subtle) scents to evoke certain sensations. This is something you may never notice, but once it's mentioned, you'll definitely notice it.
Here's an interesting article that describes some of this: https://factsandfigment.com/2020/05/01/the-illusion-of-fanta...
(that article describes the use of projected/highly directional sound, but not the "fade in/out" technique... I'm trying to find a source for it, maybe someone else can confirm)
Which is an interesting enough topic on its own, but one thing this allowed was for trash cans to "bottomless": the trash dropped through to conveyor belts below.
No one has to see trash carts or be grossed out watching a trash can be emptied. It also prevented stinky trash drippings from falling on the hardscapes.
Along came the recycling movement, and Disney was quick to implement single stream trash collection and recycling, sorting all trash for recycling after it was collected.
But people were angry that Disney didn't have visible recycling bins next to garbage cans. They would interrupt employees and give them their recyclables. Employees, knowing it all got sorted anyway, would throw it away. Which made people angrier, even if they were told that everything would be sorted for recycling.
So angry, that Disney had to spend a huge amount of money installing "dummy" recycling cans next to the existing trash cans. Cutting holes through reinforced concrete slabs. Major construction.
These also emptied onto the same single stream garbage collection system, but visitors were pacified.
In Florida, Disney actually has corporate control of two municipal incorporations aka actual cities.
They get to control who the half dozen or so residents are, and therefore control who the voters are.
Which besides complete zoning and land-use control, also gives them an amount of police and judicial power.
https://en.m.wikipedia.org/wiki/Lake_Buena_Vista,_Florida
https://en.m.wikipedia.org/wiki/Bay_Lake,_Florida
https://en.m.wikipedia.org/wiki/Reedy_Creek_Improvement_Dist...
https://www.forbes.com/sites/jamesconca/2019/02/21/disney-wo...
- They change the texture of the ground in between lands/park areas so when you walk over it you realize something’s different and look around.
- they “invented” a color, Go-Away Green, which emulates the color of grass, and the fire hydrants and other structural stuff are painted with it. Look in a flower bed next time you are there and you’ll see them if you’re careful, but you don’t realize them until you know.
https://insidethemagic.net/2021/04/disney-go-away-green-lp1/
https://janeaustensworld.com/2010/07/26/invisible-green-a-fa...
I remember seeing this on a plaque on a porch on Main Street. It had an attribution, which I have forgotten, but could never track down who said it.
In any case, that simple concept permeates the parks and created a benchmark that no other theme park has matched (to my knowledge).
I'd throw those kids out of the park. Probably why I could never be Walt Disney :-)
That gives new meaning to the term "crossover".
We need A/B testing to check whether it increase sales ;)
Have they tried positioning the park West-East vs North-South to check the conversion rates!?
How would they practically do this?