Yet, they fail to explain how in Canada there was similiar drop in alocohol deaths, yet madd was not active there.
Could it be just that cars are getting better, and improving the chances of surviavility? There is a lot of stats out there, and you can cherry pick certain stats, in order to prove your claims, and get away with it, as few people will actually look into them.
But overall probably more sane to try to stop drunk driving by young people rather than drinking by young people.
In general (I was around in the late eighties) I'd say that that's the time when drunk driving basically became socially unacceptable in Canada. I think it's still acceptable in the US to a much greater extent. Whether that was because of MADD or not, I don't know.