Let’s walk through this.
1. Criminal kidnaps child and abuses him. 2. Criminal produced video of said abuse and sells it on the web. 3. Criminal continues to sell it and it spreads. 4. The video is detected by authorities who promptly add it to database. 5. Video is cryptographically hashed and now anybody who stores this content in iCloud can be identified 6. A customer of the criminal is caught 7. Forensics leads authorities to criminal who produced the video 8. One less criminal to profit from kidnapping and abusing children
Everyone tries to make this approach as a slippery slope to facial. It doesn’t have to be that way if the right people are in the loop to blow the whistle.