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The real moral is to not build your company without any modicum of user support.

The users who have any clue what 2FA is are not the ones getting their account hacked. They are the 60+ year olds who use Facebook as their only contact with friend and family, unfortunately.

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Sadly, the moral is that you can build a company without user support. You just need to grow fast past the stage where users can ignore you. Even if you don’t have a FB account you are in danger of imposter creating one for you. A very small percent of customers require support and you can safely ignore them.

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